Founded
2010
Founder
Henrik Kubel, Scott Williams
Notable Typefaces
New Rail AlphabetNew TransportNew Airport DotRegularFoundation SansIndependentA2 GothicWEANuacht
Style
britishwayfindingcorporate
Notes
British Rail rebrand, wayfinding expertise. Founded as division of existing design studio A2/SW/HK. Collaborated with Margaret Calvert on transport signage projects including New Rail Alphabet, New Transport, GDS Transport, Rail Alphabet 2, and New Airport DOT. Award-winning foundry recognized by TDC New York, D&AD, and Tokyo TDC (Grand Prix for New York Times Magazine custom fonts). 100% independent foundry with over 100 fonts in library. Notable clients include UK Government, Network Rail, The New York Times Magazine, Google, Instagram, Meta, CNN, Samsung, and Moscow Metro.