Founded
2013
Founder
Guðmundur Úlfarsson, Mads Freund Brunse
Notable Typefaces
ForzataSimilarLa Pontaise ChampionOr LemmenSeparatBoogie School SerifBoogie School SansLa PontaiseLandnámaL10
Style
icelandicexperimentalvernacular
Notes
Icelands first type foundry, founded in Reykjavik by GUNMAD (Gudmundur Ulfarsson and Mads Freund Brunse). Experimental design challenging typographic conventions with vernacular references. Gathered typefaces made separately and together, set up website to distribute them.